If you have done regular business
with Chinese suppliers, you have certainly noticed how eager they are to push
prices up. And you probably felt like you got cheated sometimes.
In
this article, I am going to focus on cases where the supplier increases the
price of an order they already accepted — a very upsetting situation for the
buyer.
How they raise prices
·
I think it works out this way most
of the time:
·
The boss looks at the prices negotiated for current
productions.
·
He says to the salesperson “we will
not make money on this order. We need to increase the price.”
·
It is always better to invoke an
external fact, upon which their company has — supposedly — no control. So, the
boss chooses an excuse of this type.
·
In the email from the salesperson to
the customer, it often sounds unconvincing.
·
The customer generally cannot check
the reality behind the excuse, and it ends up as a “you will do as I say or the
order needs to be cancelled” contest.
·
I heard many types of excuses over
the years. Here are a few:
·
The main material used for
production got more expensive since we worked on the quotation (but no, we
cannot give you a breakdown of our costs);
·
The VAT rebate we get from the
government was reduced;
·
Someone in our company quoted too
low for this order and we are going to lose money.
Why they raise prices
·
As
I wrote above, many times the reason involved is a joke. And, to be sure, the
supplier never comes back to the buyer with a price decrease when components
get cheaper. It only goes one way — up!
·
It
means there is a lot of insincerity, and importers feel that. BUT there are
reasons why prices often need to be raised:
·
Chinese
manufacturers often run on very slim margins. If you leave little profit to the
supplier, you know the temptation to bump the price up is very high (especially
after you have spent lots of time developing a new product, and after you have
pre-sold the shipment to your customers).
·
They
have a poor quotation process, and make mistakes regularly. When it comes time
to buy the components and the accessories, these mistakes appear clearly.
·
Price
competition is brutal. Often, those suppliers that sell at a low price and then
ask for a raise after the deposit was wired are those that get more customers
and grow up. Others notice it and emulate that bad behavior. I am not trying to
excuse them, but it is a fact.
How buyers can avoid this situation
·
If
you do not want to suffer a price increase for a current order, I see a few
solutions:
·
Working
with a sourcing company that will absorb the price increase and will not dare
to renegotiate the price they gave you. I know several importers who work with
faithful intermediaries to avoid managing all the little problems and tricks
from manufacturers.
·
Getting
a lawyer to write a contract (preferably in Chinese) that can be enforced in
China. That is a good source of leverage if you crossed all the T’s and dotted
all the I’s with a good lawyer.
·
Finding
a backup supplier, so you will have alternate options when the original
supplier raises price to you.
·
If
this problem happened to you and you did not take any of the above-mentioned
measures, the best is to gather some information first. You can pretend that
you need to inspect the components before taking a decision. If you see that
they have already received some components that will be hard to use for another
customer of theirs, you are in a stronger negotiating position.
·
If
you want to mitigate price increases in the mid-to-long term, though, the best
is to cultivate a few backup factories that will put pricing pressure on your
main suppliers.
A word of caution
·
Should
buyers try to contain price increases?
·
I
would avoid dealing with these issues in a “this is what you signed and there
is no way you can change these terms” fashion. Refusing a price increase is
dangerous.
·
Your
Chinese manufacturer will either go back to you and ask to be able to raise its
prices considering its greatly increased costs for Stainless Steel, or it will
secretly start replacing some of the stainless steel in your widget. Which
would you prefer?